Sustainability Code

Our vision and mission for a green business

The bicycle is helping our society to become more sustainable.

Through our commitment to mobility and the environment, to the sparing use of materials and resources, as well as to responsible and fair dealings in business and with people, ROSE aims to significantly increase this positive effect. ROSE’s Sustainability Code obligates all employees to implement and uphold the visions, goals, and missions defined therein.


Our Goals

The bicycle should be the #1 transportation method for short distances and Germany should be a country of cycle commuters.

By 2025, ROSE should be climate-neutral across all areas. In 2018, we still factored in 2,815 tons of CO2 emissions. Our binding objective is to reduce these emissions actively and through equalizing measures to less than 1,500 tons by the end of 2022 and down to zero within the following three years.

  • Climate-Neutral by 2025
    Climate-Neutral by 2025

    Our binding objective is to completely reduce the CO2 emissions down to zero by the end of 2025.

  • 90% Recycled Material
    90% Recycled Material

    By end of 2022 we will use at least 90% recycled material in the packaging of our products.

  • More Digital. Fewer Kilometres.
    More Digital. Fewer Kilometres.

    Meetings with partners and suppliers should be increasingly virtual to reduce unnecessary business trips.

  • Renewable Energy
    Renewable Energy

    The goal for our photovoltaic installations is to produce more electricity than we need.

Six Missions

This is how we will achieve our goals



Climate-friendly mobility

ROSE is already a trendsetter in terms of sustainability mobility. We will reduce our CO2-emissions and using our core product, the bicycle, we will also develop solutions for other companies so they can operate more sustainably and climate-friendly.



Sustainable materials

Our assortment of products will offer durable products for cycling which are as well-balanced environmentally as possible. They consist of sustainable, recycled or recyclable materials.

Return avoidance

The best return doesn’t happen at all  
We help you make the right purchase decision.

Even before you buy, you get the most accurate impression of our products: The better informed you are, the less likely you have to return something. Take advantage of our detailed views and information on spare parts, sizes for clothing and shoes as well as our service offers. It is equally important that the goods arrive undamaged and that you receive help quickly if you have any questions or problems. All this not only means a good buying experience and satisfied customers, it also helps us to save resources, avoid unnecessary CO2 emissions and thus have a positive impact on our planet.   


Helpful links to assist you with your purchase decision:  

Size charts for clothing, shoes and tyres 

Tips on how to find the right frame size


Finding the right road bike saddle 

MTB suspension forks – info & tips before buying

Gravel Guide


Responsible returns management –  
this is our process  

We always have at least eight full-time employees available to inspect our returns. Goods that are completely flawless are booked directly back into our warehouse. As soon as goods processing is necessary (e.g. cleaning, repackaging), the goods are separated, processed and then stored. Goods, that have visual defects but are technically flawless are sold as B-stock via the webshop. This allows us to return 99 per cent of returns to the cycle.  

In addition to continuously improving our product descriptions, we also take into account your reasons for returning items. This enables us to react even better and more efficiently . If you have further ideas or suggestions for improving and avoiding returns, please contact us.

Returns Register e.V.  

One of our guiding principles is to ensure that the life cycle of a product is as long as possible. This also includes responsible handling of returned products, which in quite a few other companies are disposed of for the sake of simplicity.

Here at ROSE Bikes, we have taken the following measures:

  • We guide our customers to the desired product by providing precise information on size, colour, fit and form, as well as illustrations and instructions.
  • We are committed to avoiding returns, waste, and disposal of goods.
  • We ask about the reasons for returns in order to constantly improve our offers and services.
  • We take every opportunity to prepare returned items for resale.
  • We offer reasonable warranties and repair services that extend beyond statutory periods.
  • Donations are passed on to employees and associations, provided the products do not have any safety-relevant defects.
  • All our returns are processed domestically to counteract exploitation in low-wage countries.


Low-energy trade, transport + avoidance of returns

Our product and shipment packaging will be produced as low-energy as possible using recycled, recyclable and renewable resources. We will adopt waste avoidance policies, while of course still meeting quality assurance requirements. Shipping packaging will also be designed for maximum space optimization to prevent voids. With the returns seal, we demonstrate our responsible approach to returns. True to the motto: "The best return doesn’t happen at all", we show you our measures here:

Learn more


Social responsibility + fair working conditions

ROSE wants to be a responsible employer. Part of that is improving the attractiveness of our locations, especially of our headquarters in Bocholt. At the same time, we are motivating our suppliers and partners to ensure fair working conditions and to protect and support their employees - without being morally overbearing or too much of an idealist. Worker protection and equality are especially important in our business. We respect that such topics must be addressed with cultural and regional differences in mind. However, we do not shy away from addressing them when necessary.



Environmentally-friendly production + workplace

A resource saving, digital, and biodiverse infrastructure combined with a matching attitude among colleagues will allow ROSE to save an enormous amount of CO2. We are all actively working together to further develop our missions and supporting to achieve the common goal of climate-neutrality by 2025.

Rose Bike 2008 750x512PX jpg


Recycling Guarantee

At some point, even the best bike reaches the end of its life cycle. In order to ensure that recyclable materials are reused in an environmentally friendly manner and that non-recyclable materials are disposed of properly, we are continuously working to optimise the environmental record in this area as well. Dismantling and recycling are free of charge. Should the condition of the bike permit repair and further use in charitable or social projects, we reserve the right to fix up the bike and give it to such a project.