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At ROSE Bikes, we've been sharing your passion for cycling for more than 110 years, constantly motivated by our drive for innovation, employees who love their jobs and a invaluable wealth of experience. In all our actions on- and offline, we stand for expertise in cycling, lifestyle, design and high-end technology, but also and above all, we stand for what connects us all: Our love for bicycles.
as Heinrich Rose's small bicycle shop. His son took over in 1932 and sold bicycles in the summer and sewing machines in the winter.
In the early 80's, Erwin Rose was one of the first Europeans to import Japanese bicycles. The start the mail order sales.
Erwin Rose expands the company, has new dispatch warehouses built and introduces the Canadian bike brand "Red Bull" in Germany.
Erwin Rose, Stefanie Rose and Thorsten Heckrath-Rose take a big step and launch their own bikes under the ROSE brand.