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About us
We motivate people to cycle. Since 1907.

The passion for cycling has been inherited by each successive generation of the Rose family and with it, the desire for innovation. ROSE Bikes has undergone a massive transformation from a small bike shop in 1907 to an international, digital omnichannel company. In the early 80's, Erwin Rose (3rd generation) was one of the first Europeans to import Japanese bicycles. Today we specialize in our own ROSE bikes, which are designed and built by us, here in Bocholt. We also offer all kind of bicycle accessories – both from the ROSE brand as well as product lines from other popular brands.

Whether you're looking for bikes, accessories, or clothing – you can simply buy it in our retail stores or web-shop. Your customer account seamlessly connects offline and online channels. So, for example, you can go to the store to get measured for your perfect bike and that data will be saved on your account for you, in addition to all the products you have selected. At home you can take your time to look at everything and then order directly through the web-shop. As a direct distributor, we can offer you our bikes for better conditions than with a middle-man. You can buy your bike directly from the manufacturer at the best price and count on us to be there for you the whole way - whether through our telephone customer service or in our stores and workshops. Because we know your bike as well as you do.