Bocholt / Graz, 16 September 26

Rose Bikes is strengthening its presence in the strategically important Austrian market and is opening the country’s first official shop-in-shop in Graz. With Radsport Kotnik in Graz St. Peter, Rose has secured a renowned and highly qualified retail partner that will, for the first time, bring the Rose motto ‘Experience Cycling’ to life for Austrian customers – from expert advice and test rides right through to professional workshop services.

To mark the launch of the new shop-in-shop in Graz, the gravel models Blend and Backroad/Backroad AL, as well as the Shave race range (including the Shave FF), are available for test rides and direct purchase. Over the course of the year, the test fleet will be expanded to include Rose’s high-performance and attractive range of MTBs and e-MTBs, comprising the PDQ, Scrub, Bruce, File Plus, Slab Plus and Bonero Plus models.  

Radsport Kotnik acts not only as a showroom and sales outlet for this exciting line-up, but also as a full-service partner. This means: Anyone buying a Rose bike can have it professionally fitted on site in Graz. Kotnik’s specialist staff are also trained and certified to carry out repairs and handle warranty claims quickly and hassle-free. This high-quality touchpoint underlines the importance of the Austrian market for Rose and brings the direct D2C experience physically and tangibly to the local cycling community. 

The opening of the new shop-in-shop will be celebrated in style on 25 and 26 September 2026. A particular highlight will be the big group ride-out taking place on 26 September. There will also be a special opening offer: anyone who buys a bike in-store during the promotional period will receive a Rose jersey free of charge.

Rose Bikes is a German family-run business that develops high-quality mobility and performance bikes. Driven by a passion for technology, design and sustainability, the company creates products that go far beyond mere transport – they deliver experiences, exercise and freedom on every journey. Whether for everyday urban life, adventures or sporting challenges – every bike embodies quality, precision and the joy of riding. The wide range of products and services can be explored online and in-store at Rose Stores, as well as at partner shops. Over 200 partner workshops across Europe provide expert service. Rose Bikes’ aim is to constantly rethink cycling and inspire people to make the most of every moment on their bike.

 

Rose Bikes company contact:

Lucas Hoffboll
Retail Growth Manager 
Email: lucas.hoffboll@rosebikes.com