Passion. History. Heritage. Full throttle back to the future together.


True to our motto INNOVATE THE RIDE, we are expanding our playground. The collection is influenced by NEW PREP, characterised by the varsity feeling and inspired by the "Fresh Prince of Bel Air" vibes. Sustainable material developments and our new mascot the lynx combined with classic college team style elements transform the PROTECTIVE collection into signature designs. THE unique PROTECTIVE style of innovative technology, imagination and irony – fun and passion for biking without limits.

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In search of ever new ways

Passion and a dose of adrenaline – we are focussed on the individual bike experience of our customers. Whether gravel, MTB or bikepacking – we live bikewear in all facets of cycling and combine nature with the "bike experience".